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In this module, you will learn the importance of clearly identifying your niche before you begin blogging so that you attract people who care about your brand and content and don’t waste your time marketing to people who don’t care. In order to help you identify your niche, I’ve developed the following four step process: (1) identify your interests and passions; (2) identify problems you can solve; (3) identify your ideal client; and (4) test and tweak.

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In this module, you will learn how to build a well-designed website, on-brand content, and an engaged following so that brands take you seriously. Whether you are starting a new blog or trying to improve your existing blog, use this lesson to reevaluate your brand message by taking a deep dive into your brand values, mission, and goals.

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The only thing worse than not getting any brand sponsorships is getting sponsored by the wrong brand. In this module, you will learn how to find the right brands to reach out to and how to filter through the brands that reach out to you so that you can maintain the integrity of your brand and stay true to your values, mission, and goals.

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In this module, you will learn the science of drafting the perfect pitch email so that brands not only look at your email but respond in a positive manner as well. You’ll also learn why I don’t think media kits are necessary, and how I’ve obtained over $10,000 worth of travel for free without sending out my media kit to a single brand.

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In this module, you will learn how to set your offering below your capacity so that you can deliver above and beyond what you’ve offered the brand. You will also learn how to create kickass content and leverage social media to maintain a long-term relationship with the brand.

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